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business & marketing masterclass w/ christie & james

Updated: Aug 23

Welcome to your Business & Marketing Masterclass with your fearless leaders, Christie & James!

Time: Approx 2 hours 20 minutes


Questions Answered:


1) What is the best way to start creating yourself as a business?

  • Know your 'why' (Kyle Cease @evolvingoutloud).

  • There is so much fulfillment in serving others.

  • The 'how's' will show up if you focus on your 'why'.

  • Set up your business to work for you instead of you working for your business.

  • Understand your clients and what they want, but don't build your business from this.

  • Find something you find fulfillment in regardless of the outcome.

  • Create a business where you can solve people's problems.

  • People are always willing to pay for convenience.

  • Do your market research, but don't be fooled into 'filling a gap in the market'.

  • Limiting your exposure will help you find your voice.

  • You don't have to choose one thing, but you do have to choose one thing to master.

  • Logos need to look good in black & white and colour (no more than three colours).

  • Trial a free event with a safe environment and be open to feedback.

  • People don't invest in things they didn't pay for.

  • Find your niche and be extreme!

2) What is the best way to create material and content for your business?


12 Themes for Content

1) Educational 7) Inspirational

2) Gratitude 8) Motivational

3) Documentary 9) New Updates

4) Controversial 10) Wins/Successes

5) Ask a Question 11) What You've Learned

6) Social Proof 12) Personal Story


3) Is Instagram really that important?

  • Know what each social media platform is used for.

  • Know what platform your target audience is on.

  • Decide how you're going to use these tools instead of these tools using you.

4) How do we value our worth when quoting for services? What things do I need to consider when I'm coming up with a price?

  • What your experience is.

  • What everyone else is charging.

  • What the current economy is.

Exercise #1

What are the three things you are always willing to pay for? For example: travel, food, training, experiences, education, convenience, etc. Write yours down so you are aware of what you are always willing to spend money on, because chances are, your potential clients will have similar answers.


Five Mistakes People Make With Their Business:

1) They give way too much of their time away for free.

2) They dramatically undercharge for their series, products, and programs.

3) They fail to stand out from their competitors.

4) They sell time instead of solutions and results.

5) They waste time and money building overly complex marketing funnels.


Resources


Carrie Green: Female Entrepreneur Association

author of 'She Means Business'

Website I Instagram: @iamcarriegreen


Chris Taylor: Media Agency

Instagram Guru

Website I Instagram: @christaylor.ig


Ramit Sethi: Financial Leader

author of 'I Will Teach You How To Be Rich'

Website I Instagram: @ramit


Nick James: Expert Empires

Podcast I Website

Instagram: @nickjamesevents


Simon Sinek: Public Speaker

author of 'Start With Why'

Podcast I Website I Instagram: @simonsinek


Marie Forleo: Entrepreneur

creator of MarieTV

Website I Instagram: @marieforleo


Thanks for tuning in!

#hojfamily

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Founder | Director

Christie Lee Manning

Assistant Director

James Harris 

TRAINING FOR PROFESSIONALS

EMAIL

houseofjazzuk@hotmail.com

SOCIAL

@houseofjazzcompany

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